Olten, famous for its rail junction, is separated from the settlement of Qaanaaq in northern Greenland by a full thirty degrees of latitude.
On a suspiciously warm April afternoon, this made the Swiss town an ideal venue for taking in some arctic photography by Sebastian Copeland, one of the genre’s most prominent exponents. Congratulations to IPFO’s Haus der Fotografie for staging this well-curated exhibition in its homely yet spacious gallery.
Size does matter when exhibiting Greenland. The landscape’s scale demands a corresponding expansiveness in print dimensions. And Copeland certainly comes through here. Many of the photos shown at IPFO have previously appeared in his acclaimed book The Arctic: A Darker Shade of White. Yet they surely gain much when viewed on a scale of metres rather than centimetres.
Intriguingly, Copeland opts for the panoramic format in many of his most impressive images. It might be the near-infinite horizons of polar landscapes that pull so many photographers in this direction. Tiina Itkonen and Stuart D. Klipper, for example, have used wide-format Technorama-type cameras to put together complete circumpolar collections (thanks, Snowhenge, for introducing these artists).
Unlike them, Copeland hasn’t gone the whole panoramic hog. A variety of formats was probably better suited to his book. And they work well for the exhibition too.
In terms of format, he seems to have chosen a conventional portrait or landscape treatment for most of his iceberg studies. Their scale, scope and lighting are almost painterly.
Entitled “Breakthrough”, one of these images gets a whole gallery wall to itself. And rightly so: to my mind, this study invites comparison with works such as Frederic Church’s famous oil of The Icebergs.
Lighting is equally a key element in Copeland’s portraits of Greenlanders. These are presented in a sepia-toned monochrome that was probably not straight out of the camera.
It’s worth sitting through the accompanying video about “the making of” these images. This shows how Copeland turned an Inuit village's chapel and schoolroom into a makeshift studio, complete with lights and reflectors. Gearheads will note that he used a Canon DSLR with Zeiss lenses.
The technical quality of his images bears witness to Copeland’s background as a commercial photographer before he turned to expeditioning. It stands to reason that skills honed in product or fashion photography can be turned to account when capturing images of icebergs or Greenlanders. This does raise a question, though – what is the product in these circumpolar use cases?
A partial answer comes from the blurb at the exhibition’s entrance. Against the background of the photographer’s face, suitably ice-encrusted, it reads as follows:
For 30 years Sebastian Copeland has been documenting his expeditions and adventures in the form of books, exhibitions, events and films - transforming himself and inspiring the people and organizations that he comes into contact with. He is a climate analyst, award-winning photographer and aspirational athlete and combines these tools to powerfully communicate the urgency of action on climate change and sustainable growth…
Some have queried motivations of this kind, given the carbon output involved in travelling to places like Qaanaaq. But to leave such misgivings aside – I refer you to fellow blogger Snowhenge to give them voice – a more fundamental critique looms. That is, in an age of climate denial, photography as a tool to communicate the urgency of action on climate change just doesn’t seem to be working.
Landscape photography in Greenland has a lengthy history. It can be traced back, via luminaries and activists such as Ragnar Axelsson and James Balog, for well over a century. Yet, whatever their merits as artists, none of Greenland's many photographers seem to have exerted so much as a milli-erg on actual policymaking.
Does that mean that photographing icebergs is futile? By no means. As the navigator John Davis said, Greenland is “the place of greatest dignitie”. As such, it cries out to be documented. And one day, or rather sooner, we will be grateful for the diligent work of Sebastian Copeland and his peers.
This brings us to those pioneers of colour photography in Greenland, the Swiss scientific expedition of 1912. By good fortune, their legacy is well preserved. Using a combination of hand-tinted glass slides and Autochrome colour prints, the expeditioners recorded a world that has utterly vanished – whether coastal glaciers, traditional Greenlandic communities or the people they portrayed. And their images have the freshness and charm that is reserved for first-comers.
Recent museum events have shown that individual images from the 1912 expedition can be successfully printed up to Copeland-ish dimensions and beyond, as demonstrated by the Swiss National Museum's display panels below:
And yet, to my knowledge, nobody in the past century has ever staged a pure photography exhibition showing a decent array of these remarkable pictures.
If there should be any curators out there who find this curious, please get in touch. And together we might perhaps have a go at making it happen.
References and further reading
The exhibition of Sebastian Copeland’s Greenland photographs at the IPFO Haus der Fotografie Olten, Switzerland, runs from 11 April to 19 July 2026.
References and further reading
The exhibition of Sebastian Copeland’s Greenland photographs at the IPFO Haus der Fotografie Olten, Switzerland, runs from 11 April to 19 July 2026.
IPFO stands for the International Photo Festival Olten, a prominent Swiss photography event featuring exhibitions, workshops and lectures. The organization also maintains the Haus der Fotografie (House of Photography), a permanent venue for exhibitions.
Sebastian Copeland, The Arctic: A Darker Shade of White, Rizzoli International Publications, September 2024.
Arctic dreams in Autochrome: How the polar pioneers pursued photography in colour, One Hundred Mountains (this blog).
Alfred de Quervain, Quer durchs Grönlandeis, 1914, available in German in:
or in English:
Alfred de Quervain, Across Greenland's Ice Cap: The Remarkable Swiss Scientific Expedition of 1912, with an introduction by Martin Hood, Andreas Vieli and Martin Lüthi, McGill-Queen's University Press, May 2022, with more than sixty colour images.
Alfred de Quervain, Across Greenland's Ice Cap: The Remarkable Swiss Scientific Expedition of 1912, with an introduction by Martin Hood, Andreas Vieli and Martin Lüthi, McGill-Queen's University Press, May 2022, with more than sixty colour images.



























































